The Indian smartphone market skilled an incredible hike in cargo in the course of the January to March quarter of 2024. India skilled 8 % YoY development and 18 % development when it comes to the general worth of the smartphones shipped, based mostly on a latest report. Whereas the Indian smartphone market is rising with every day passing, the Chinese language smartphone model Vivo has dominated the market with the very best market share. By way of market share, Vivo surpassed Samsung and Xiaomi with large development in Q1.
Vivo has grow to be hottest in India
In keeping with a brand new Counterpoint report, for the primary time Vivo recorded a 19.5 % quantity share in India which is bigger than Samsung. The market share of the Chinese language firm grew in the course of the quarter on account of “5G management and CMF (Shade, Materials, End) positioning, together with robust imaging capabilities,” mentioned Analysis Analyst Shubham Singh.
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Within the report, Samsung obtained the third place beneath Xiaomi with a share quantity of 17.5 %. Nonetheless, within the premium market section, Samsung dominated the market. India, Samsung maintained a promoting value of $425 which is the very best common value the corporate has ever achieved for its smartphones bought in India.
Premium smartphones market share in India
However, Apple additionally skilled a document quantity share in India within the premium market as a result of newest iPhone 15 collection. This showcases that the rising demand for premium smartphones is drastically rising within the nation, reflecting premiumisation. Moreover, a CyberMedia Analysis (CMR) report highlights that Apple obtained a 6 % market share within the smartphone market throughout Q1 2024. This was mirrored within the rising demand for the iPhone 15 collection which contributed to 60 % of its complete shipments
Now, a brand new quarter has began with a number of smartphone launches within the midrange and premium section. Moreover, the second half of the yr holds a lot hope for smartphones like Samsung and Apple throughout which they are going to be revealing their new era of flagship telephones. Lastly, the Counterpoint report additionally predicted that the Indian smartphone market is anticipated to develop in single digits in 2024.
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